Scheduled

Sessions

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  • Day 1


  • Arrival of the Guest of Honour Programme: • National Anthem • Welcome Address — Convention Host • Remarks by Industry Leadership • Address by the Guest of Honour • Official Opening of the Convention
    Theme: Beyond the Leaf

  • Decision Focus: Should African producers remain within auction-driven price discovery, or actively transition to alternative trade models?

  • Contribution: Macro structure of price formation and producer positioning

  • Comparative analysis auctions vs direct vs hybrid systems

  • Addressing Bulk Tea Export Challenges Contribution: Operational realities of bulk export dependency

  • Auction Dependence vs Market Diversification: What Must Change First? Panelists: Moderated by MC ,Trade-offs to Resolve: • Liquidity vs margin expansion • System stability vs experimentation risk

  • Decision Focus: Should Africa prioritize scale leadership or reposition toward value-added exports and brand ownership?

  • Scale economics and supply dominance

  • Institutional and policy leverage

  • Commercial perspective on positioning African tea globally

  • Volume Leadership or Value Creation: Where Should Africa Compete? Panelists: Moderated by MC Trade-offs to Resolve: • Cost leadership vs brand investment • Regional coordination vs national competition

  • Day 2


  • Decision Focus: Is climate investment a compliance cost—or a pathway to competitive advantage?

  • Contribution : Quantifying climate risk exposure and production volatility

  • Contribution: Economics and yield impacts of regenerative practices

  • Contribution: Monetization potential and revenue pathways from climate action

  • Climate Compliance vs Competitive Advantage: Who Pays and Who Benefits? Panelists: Moderated by MC Trade-offs to Resolve: • Short-term cost vs long-term resilience • Certification vs monetization

  • Decision Focus: Will technology improve efficiency—or fundamentally reshape market access and pricing power?

  • Contribution: How digital infrastructure changes market structure and power dynamics

  • Contribution: Operational efficiency gains and cost reduction potential

  • Contribution: Implementation realities and market access implications

  • Digitize the System or Disrupt It? Control of Data and Market Access Panelists: Moderated by MC Trade-offs to Resolve: • Efficiency gains vs structural change

  • Decision Focus: Should capital stabilize existing systems—or fund transformation into higher-value markets?

  • Contribution: Scale and root causes of capital deficit in tea sector

  • Contribution: Alternative financing models and their applicability to transformation

  • Preserve or Transform: Where Should Capital Flow in Tea? Panelists: Moderated by MC Trade-offs to Resolve: • Maintenance vs growth investment • Institutional vs private capital

  • Decision Focus: Should producers remain upstream suppliers or integrate downstream to capture value?
    Theme: Beyond the Leaf

  • Contribution: Value distribution mapping across the supply chain

  • Contribution: Case studies and execution realities of origin brand development

  • Sell the Leaf or Own the Customer? The Reality of Value Capture Panelists: Moderated by MC Trade-offs to Resolve: • Margin vs complexity • Control vs scalability

  • Day 3


  • Decision Focus: Should African tea optimize existing export markets—or aggressively diversify geographically and logistically?
    Theme: Beyond the Leaf

  • Contribution: Strategic vision and priority market selection

  • Contribution: Route economics, vulnerabilities, and alternative corridors

  • Contribution: Buyer perspective on positioning and market requirements

  • Contribution: Buyer perspective on positioning and market requirements

  • Consolidate or Diversify: Rethinking Market Access and Trade Routes Panelists: Moderated by MC Trade-offs to Resolve: • Stability vs expansion • Cost efficiency vs resilience

  • Should African tea follow global consumption trends or attempt to shape new demand?

  • Contribution: Tourism as a demand creation and narrative control mechanism

  • Contribution: How specialized processing and lifestyle positioning create premium market segments and consumer demand

  • Follow Demand or Shape It? Competing in New Tea Consumption Channels Moderated by MC Trade-offs to Resolve: • Scale vs differentiation • Trend participation vs narrative control



The 7th African Tea Convention & Exhibition offers a sophisticated environment for industry professionals to translate market insights into commercial success.

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