SPONSORSHIP & Exhibition

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In a gentle

You can

Shake

The World

The 2 ½ day conference offers a wide variety of networking opportunities including our Opening Night Cocktail Reception, relevant and cutting-edge education, and product sampling. These are just a few of the ways to garner the highest return on your registration for the The 6th Africa Tea Convention & Exhibition!

Visionary Speaker

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Worldwide Events

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Level-up Your Skills

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Find Your Tribe

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Notes

To

Bring

Home

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Early Bird!
World Class

Our Guest

Speakers

Join 400 others in Manhattan, NY for a full day of inspiring keynotes and new connections at the premier conference for software Product Managers.

Lillian Chebet Kerio

Institute Director, Tea Research Institute.

Yosuke Kotsuji

Regional Industry Director, International Finance Corporation (IFC)

Dr. Sharon Hall

Chief Executive of the United Kingdom Tea and Infusions Association

Dr. Moses M. Thiga

Director of ICT at Egerton University

Michael D. Ham

Co-Founder and President of Wild Orchard

NIRAJ DEMEL

Chairman of Ceylon Tea Brokers PLC

Suzy Garraghan

Head of Tea Buying & Blending · Bettys & Taylors of Harrogate

Alan Lai

Founder and CEO of ProfilePrint.

John Kihara Ngatia

Managing Director – Kenya Tea Packers Ltd

Collins Bett

Managing Director, KTDA MS
Early Bird

July 9

London, 2022

Time Square Kingstreet

Join 400 others in Manhattan, NY for a full day of inspiring keynotes and new connections at the premier conference for software Product Managers.
Tickets

Schedules

July 9 - 12

Expand All +

  • Day 1


  • Day 2


  • Day 3


  • Arrival of the Guest of Honour Programme: • National Anthem • Welcome Address — Convention Host • Remarks by Industry Leadership • Address by the Guest of Honour • Official Opening of the Convention
    Theme: Beyond the Leaf

  • Decision Focus: Should African producers remain within auction-driven price discovery, or actively transition to alternative trade models?

  • Contribution: Macro structure of price formation and producer positioning
    Theme: Beyond the Leaf

  • Comparative analysis - auctions vs direct vs hybrid systems.
    Theme: Beyond the Leaf

  • Addressing Bulk Tea Export Challenges Contribution: Operational realities of bulk export dependency

  • Auction Dependence vs Market Diversification: What Must Change First? Panelists: Moderated by MC ,Trade-offs to Resolve: • Liquidity vs margin expansion • System stability vs experimentation risk

  • Decision Focus: Should Africa prioritize scale leadership or reposition toward value-added exports and brand ownership?
    Theme: Beyond the Leaf

  • Scale economics and supply dominance
    Theme: Beyond the Leaf

  • Institutional and policy leverage
    Theme: Beyond the Leaf

  • Commercial perspective on positioning African tea globally

  • Volume Leadership or Value Creation: Where Should Africa Compete? Panelists: Moderated by MC Trade-offs to Resolve: • Cost leadership vs brand investment • Regional coordination vs national competition

  • Decision Focus: Is climate investment a compliance cost—or a pathway to competitive advantage?

  • Contribution : Quantifying climate risk exposure and production volatility

  • Contribution: Economics and yield impacts of regenerative practices

  • Contribution: Monetization potential and revenue pathways from climate action

  • Climate Compliance vs Competitive Advantage: Who Pays and Who Benefits? Panelists: Moderated by MC Trade-offs to Resolve: • Short-term cost vs long-term resilience • Certification vs monetization

  • Decision Focus: Will technology improve efficiency—or fundamentally reshape market access and pricing power?

  • Contribution: How digital infrastructure changes market structure and power dynamics

  • Contribution: Operational efficiency gains and cost reduction potential

  • Contribution: Implementation realities and market access implications

  • Digitize the System or Disrupt It? Control of Data and Market Access Panelists: Moderated by MC Trade-offs to Resolve: • Efficiency gains vs structural change

  • Decision Focus: Should capital stabilize existing systems—or fund transformation into higher-value markets?

  • Contribution: Scale and root causes of capital deficit in tea sector

  • Contribution: Alternative financing models and their applicability to transformation

  • Preserve or Transform: Where Should Capital Flow in Tea? Panelists: Moderated by MC Trade-offs to Resolve: • Maintenance vs growth investment • Institutional vs private capital

  • Decision Focus: Should producers remain upstream suppliers or integrate downstream to capture value?
    Theme: Beyond the Leaf

  • Contribution: Value distribution mapping across the supply chain

  • Contribution: Case studies and execution realities of origin brand development

  • Sell the Leaf or Own the Customer? The Reality of Value Capture Panelists: Moderated by MC Trade-offs to Resolve: • Margin vs complexity • Control vs scalability

  • Decision Focus: Should African tea optimize existing export markets—or aggressively diversify geographically and logistically?
    Theme: Beyond the Leaf

  • Contribution: Strategic vision and priority market selection

  • Contribution: Route economics, vulnerabilities, and alternative corridors

  • Contribution: Impact of Logistics on Global Tea Trade

  • Contribution: Buyer perspective on positioning and market requirements

  • Contribution: Buyer perspective on positioning and market requirements

  • Consolidate or Diversify: Rethinking Market Access and Trade Routes Panelists: Moderated by MC Trade-offs to Resolve: • Stability vs expansion • Cost efficiency vs resilience

  • Should African tea follow global consumption trends or attempt to shape new demand?

  • Contribution: Tourism as a demand creation and narrative control mechanism

  • Contribution: How specialized processing and lifestyle positioning create premium market segments and consumer demand

  • Follow Demand or Shape It? Competing in New Tea Consumption Channels Moderated by MC Trade-offs to Resolve: • Scale vs differentiation • Trend participation vs narrative control


Event

Venues

July 9

London, 2022

Time Square Kingstreet

Join 400 others in Manhattan, NY for a full day of inspiring keynotes and new connections at the premier conference for software Product Managers.
Tickets

Tickets

On Sale Now

Conference

$295

  • After Hours sessions
  • Workshops and Engagement
  • Access 100+ Keynotes
  • Access to investors
  • Access to networking
  • One day exhibition booth
  • Join After Parties
Get Tickets

Plus

$395

  • After Hours sessions
  • Workshops and Engagement
  • Access 100+ Keynotes
  • Access to investors
  • Access to networking
  • One day exhibition booth
  • Join After Parties
Get Tickets

Superpass

$495

  • After Hours sessions
  • Workshops and Engagement
  • Access 100+ Keynotes
  • Access to investors
  • Access to networking
  • One day exhibition booth
  • Join After Parties
Get Tickets

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The 7th African Tea Convention & Exhibition offers a sophisticated environment for industry professionals to translate market insights into commercial success.

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